Anyone who is, or has ever been, an employee understands the importance of employee experience. Where it rates on the importance meter may not be the same for everyone but I think we can all agree that when it comes to the place you’ll most likely spend at least 1/3 of your life, the better you feel about being there, the better you’ll feel all around. An article in Forbes even called 2018 ‘The Year of Employee Experience.’ Well, it’s about time more employers started paying attention to it!
Employee experience (EX) refers to the totality of every interaction an employee has with their employer including how the employee feels about working there. Whether the experience is positive or negative impacts productivity, happiness, tenure and whether the employee would recommend the employer as a good, or great, place to work – among other things.
IMPORTANT TO REMEMBER:
- Employee experience is NOT employee engagement. Engagement contributes to experience but they are not the same thing.
- Employee experience is not just about having fun. Don’t confuse simply providing some fun things to do with designing a complete employee experience.
As an HR professional, an employee, and an individual, I’m very interested in EX, what it looks like in different organizations and how organizations can create the best positive experience for their employees, realizing that it won’t look exactly the same for each organization. It’s also important to remember that individuals experience experience differently. When crafting an employee experience that will make people want to join and stay at your organization, remember that one size rarely fits all.
In August, I have the honor of participating in the eX Summit in Philadelphia. The eX Summit “brings a different lens to the employee experience: a brand and CX angle, rather than a traditional HR angle.” The creators of the Summit pose the following questions:
Why are companies focusing more on user experience (UX) and customer experience (CX) than employee experience (EX?) And what can we do about it?
Excellent questions! Employees are the ones who determine and implement what it takes to make the UX and CX experiences positive for others, why would it not be deemed equally as important, if not more so, to make the work experience positive for your employees? Let’s talk about it. Join me in Philly on August 15 to discuss key components of designing an employee experience. Use code TAMARA5 for $5 off the registration fee.
BONUS ALERT: I will be part of a panel discussion on Diversity in the Workplace. Diversity is but one ingredient in the employee experience recipe but it’s an important one. Among other things, diverse teams inspire creativity, promote innovation, are more productive and perform better. Employers must value different dimensions of diversity along every step of the employee experience – from pre-hire to post-employment termination. Interested in how to do this? Let’s talk about it.
To be successful in creating a positive employee experience, employers must change the traditional mindset and adopt more of a consumer approach to engaging with employees. At the eX Summit, we will address the following key topics:
- Why is it critical for employers to change the their mindset and adopt more of a consumer approach to engaging with employees? (Think of employees as internal customers. Instead of selling a product, you are selling working at your organization.)
- What organizations should do to create personalized employee experiences. (One size does not fit all.)
- What part technology, the human element and storytelling play in designing these experiences. (A multi-faceted approach is key.)
- Why “culture fit” is no longer relevant and why we need to focus more than ever on diversity, inclusion and “culture add.” (This is my favorite part!)
Employee experience is and will continue to be critical not only to business success but to individual success. Let’s make sure we treat our internal stakeholders (employees) as well as we treat our external stakeholders (clients/customers/users/members.) Not only is it good business, it’s the right, and smart, thing to do.
Interested in learning how to design the right employee experience for your organization? Check out the eX Summit in a city near you. Preferably, Philadelphia on August 15. 🙂
PERKS OF ATTENDING THE PHILLY eX SUMMIT:
- Philadelphia – We’ll turn the ‘City of Brotherly Love’ into the ‘City of Employee Love’ for a day.
- Discount – Get $5 off registration with the code TAMARA5
*The IBM Institute for Business Value has developed some easily digestible graphics regarding employee experience. The images below are property of IBM.