A couple of weeks ago I attended a webinar presented by BEYOND on The Text Generation of Recruitment. In this webinar the presenter discussed the benefits of using texting as part of your recruitment strategy. One of the best reasons given was that people are on their phones ALL THE TIME. Some of the stats given included:
74% of job seekers use a mobile device in their job search.
Text messages have an open rate of 99% vs. email open rates of 20%.
Recruiting texts have a 15% average response rate within the first hour after sending.
I took a lot of notes but basically, it’s worth weighing the pros and cons and considering whether texting makes sense for your recruitment strategy if you want to have the best chance of reaching people where they are.
As a follow-up, BEYOND sent some additional resources via email, including this lovely infoographic. Y’all know I can’t resist a good infographic and since sharing is caring, I’m sharing it with you. Enjoy!